Category: Entrepreneur

Your book is only the top of a very lucrative iceberg. Upon completion of your book you have a decision to make. Do you rest on your laurels or do you kick your career into high gear and use the momentum of your book to generate tremendous wealth?

If you decide that youre not ready to quit, that you do want to become a highly acclaimed and prolific author, a rich author, then your next step is to venture into the world of information marketing. Your next step is to build an Information marketing empire.

Why Build an Information Marketing Empire?

1.People learn differently. Some learn by watching and others learn by hearing or actually going through the motions. When you provide your information in a variety of mediums, youre respecting these learning styles and youre broadening your customer base and youre broadening your audience appeal.

2.People are more likely to buy from you again and again, if they liked their previous purchase and received benefit from it. This is why it is important to provide only quality products.

3.As you increase your product line, you can offer a variety of cost levels. For example, if your book costs $30 that is a great entry level price but some people may be interested in spending more to receive more. This is when offering a seminar or consulting services can meet the needs of the customers with the larger budget. By offering a variety of price points, youre broadening your target market.

4.More products give people the perception that you are more than the expert in your field, you are the guru. You are the single best person to go to because you offer so many products in your niche field.

5.Not everyone will want to, or be able to, purchase your most expensive product or service, but if you present a product line, you give them an option to buy. If you only sell a book for $30 or you only sell consulting services for $3000 you will have a significantly limited clientele. But if you offer a variety of price points and products your clientele will have more options and youll have a larger group of paying customers.

3 Things You Need To Build an Information Marketing Empire

1.A website. You must have a place where people interested in your information can go not only to buy your products but to learn about who you are and what you offer.

2.An opt-in list. This is your most sacred marketing tool. It is the list of people that have given you their email address or contact information because they are interested in learning more about your products or services. Maybe they exchanged their information for a free book or audio, maybe they signed up for a newsletter, maybe they made a purchase and agreed to receive occasional mailings from you. Regardless, this list is to be treated with great respect because these are your past, present, and future customers.

3.The last thing you need is a product line. The following is an abbreviated list of products you can sell and produce from your book. The list is only limited by your imagination:

– Audio

– Video

– Newsletter

– Special Reports

– Teleseminars

– Coaching

– Consulting

– Seminars, Conferences, Boot Camps

– Online Courses

– Software

– Membership Sites

You just signed up your first “platinum” client and you’re both excited to get to work. The first month is a breeze and you’re thinking, “Why don’t I have more woman entrepreneur clients just like this one?” when your assistant notifies you that your super-star client’s credit card just bounced.

“Uh-oh,” you think. “Was it just me who thought we were doing so well?” You’re uncomfortable, you begin to doubt yourself or your abilities and on top of all the emotional upheaval, you’re now wondering how you’re going to handle this sticky money situation.

Sticky money situations in business include bounced payments, late payments, requests for refunds, program cancellations and postponements, changes in a client’s circumstances and even disappearing clients.

How you handle these situations impacts more than your cash flow. Depending on the choices you make, you can strengthen your connection to your soul’s values, increase your integrity, raise your confidence as a woman entrepreneur and yes, even salvage your client relationship plus get you paid.

Here are six quick tips that I’ve learned as a business coach to gracefully and authentically handle sticky money situations in business:

Business Coaching Tip #1: Understand
Understand that your feelings of anger, betrayal, resentment or self-doubt are simply a smoke-screen for what’s really going on below the surface. Your client’s actions aren’t personal and have nothing to do with you. Once you stop taking it personally you’ll see you have several options for handling the situation.

Business Coaching Tip #2: Compassion
Put yourself in the other person’s shoes just for a moment. If you were her, how would you be feeling? You don’t have to condone her behavior but if you can momentarily see the situation from her eyes, you’ll gain the upper hand and can negotiate a solution like a successful entrepreneur.

Business Coaching Tip #3: Perspective
Ask yourself, “What is the worst that can happen?” Often, just asking yourself this question helps put the situation into perspective. Sure, not being paid is a drag, but in the grand scheme of things, will it make a difference for you long term?

Business Coaching Tip #4: Truth
When you speak to your client about the situation don’t mince words, don’t try to make it better for them or defend yourself. Simply state the facts, then pause and let them respond.

For example, earlier this year a business coaching client’s credit card bounced two months in a row. I simply said to her, “This is the second month your payment has bounced, what’s going on?” That opening gave her the opportunity to explain the problems she was having in her personal life and the chance for her and me to make alternate arrangements.

Tip #5: Boundaries
When it comes to sticky money situations the woman entrepreneur often sidesteps making direct requests. You have every right to straight-forwardly request: “I need you to honor our agreement and make sure I receive payment in full by Friday. How do you plan to make that happen? And for goodness sakes, no successful entrepreneur continues to deliver services on a promise when what she is owed is a payment!

Tip #6: Forgive
Forgive yourself! Successful entrepreneurs consider encounters with sticky money situations as opportunities to clean up money values and boundaries. Learning isn’t always free and my experience as a business coach has been that the expensive lessons are the ones that stick!

While no one relishes sticky money situations, you now have a simple system for addressing them quickly and confidently. A “money and soul” based business means you respond first to the integrity of your own soul, and then respond with integrity to the situation at hand. Remember this and you can’t go wrong, no matter how sticky the situation!

Invention and entrepreneurship are concepts that are synonymous with Scotland. Scotland has a long standing tradition of producing world renowned inventors and entrepreneurs. The invention of the steam engine, television and penicillin can all be attributed to Scottish inventors and in this article I would like to highlight some of the most famous Scottish Entrepreneurs of recent years.

Arnold Clark

Sir Arnold Clark grew up in Glasgow and joined the RAF in 1944, aged 17. He rose quickly through the ranks eventually becoming a Corporal and a Motor Mechanics Instructor. Upon leaving the RAF, Clark began buying and selling cars, and opened his first showroom in 1954 in Glasgows Park Road. Arnold Clark Automobiles is now the largest car dealership in Scotland, with over 145 car dealerships throughout the UK.

Michelle Mone

Michelle Mone OBE is the co-owner of MJM International and creator of Ultimo. She grew up in Glasgow and began her corporate career with Labatt Brewers. She rose quickly through the company and was running the Sales and Marketing department by the time she was 20. In 1996, came up with the idea to create Ultimo after wearing an uncomfortable bra to a dinner dance. Today Ultimo is one of the UKs leading designer lingerie brands.

Sir David Murray

Sir David Murray was born in Ayr in 1954 and educated at Ayr Academy, Fettes College and Broughton high School. By the age of 23 Murray had set up the metal company, Murray International Metals Limited. The Murray Group has expanded to include a wide range of industries including property, call centres, venture capital and mining.

Sir Brian Souter

Sir Brian Souter is another famous Scottish entrepreneur. Sir Brian Souter started his working life as student bus conductor while studying at University. Upon finishing University, Sir Brian Souter began working with Arthur Andersen, a leading chartered accountancy firm. In 1980, using his fathers redundancy money, Sir Brian Souter established Stagecoach Group with his sister. Thirty years later Stagecoach is one the largest transport companies in the world with 13,000 buses, coaches, trains and trams, employing over 30,000 employees worldwide. Sir Brian Souter also founded Souter Investments and the Souter Charitable Trust.

Tai Savetsila,a renowned businessman in Los Angeles, comes from an ancestry of Thailands politicians. Tais great grandfather had been the Foreign Prime Minister. His father had come to the United States of America from Thailand and started his real estate business there. Tai comes from a pedigree of successful people and he himself works hard to achieve success in his own endeavors.

In 1999, Tai started working in a lending bank that funded 500 million dollars yearly in private lending. He then used this knowledge and opened his very own private lending corporation that had an important client base.

Savetsila used his expertise to form a successful career in real estate. He had a high end clientele that included actors, producers and others from the entertainment industry.

In 2004, Tai Savetsila founded the Savet Inc. which managed a varied client base with multifarious real estate service. Savet Inc. specialized in the exchange of properties and also offers miscellaneous lending options to its prospective buyers. Savet Inc. uses new marketing techniques, industry awareness and also competitive financial products to cater to the different real estate needs of individual clients.

In 2008, Tai Savetsila founded the Blue PMG, a dynamic and innovative marketing and graphic / web design company. He founded the company and sought out customers who could help him run his business successfully. In return, he helped them in hosting and web development. Savetsila has worked with major stalwarts of the music industry and also hedge funds.

Tai is also very much involved in his community. He actively supports different causes relating to breast cancer awareness, cruelty against animals, protecting the abused children.

With a record of more than 12 years in the entertainment industry and more than 10 years in real estate, Tai Savetsila has had success and is still continuing to succeed in his ventures.

Many people of Indian origin have from time to time risen to great prominent in different fields of activities. One such person who has now become a glowing star in the horizon is Vince Premchand Thadani, a financial entrepreneur in his own rights who has earned laurels not only in United States but in the entire world. Over the years he has not only been one of most successful financial entrepreneurs but has also been an inspiration for numerous budding entrepreneurs in the market who are looking to open up the entrance door to success.

Huge Experience

One of the reasons that make Vince Thadani most sought after financial entrepreneur in the industry is his huge experience in various types of businesses. His experience is immense especially in respect of technological industries and financial management. His knowledge and experience in form of guidance has helped many entrepreneurs to find out that road to success that was eluding him so far.

Brand Promotion

Expertise of Vince is most pronounced in the realms of brand promotion and financial management. Components of the process are reduction of losses and maximization of profits that is the objective of any enterprise across the globe. With his immense knowledge and expertise he has been able to help many enterprises land with exponential growth in their profit and income. In the process of brand promotion, Vince Premchand Thadani often uses the social networking media and he is quite apt in utilization of the vast potential offered by the social media sites like Face Book, Twitter, LinkedIn, MySpace, and YouTube etc and this on turn has resulted in numerous business houses gaining the prominence that they were looking for but were not able to achieve despite best of their marketing efforts.

Academic Background

It can be concluded also that the glowing academic background of Vince Thadani has helped him immensely in gaining the reputation he has earned today all around the world. Initially he completed his preliminary education from the School of Business from the Indiana State University. Before that he also had courses completed in the Canadian Academy in Kobe in Japan as well as the Schiller International University in London as well.

Commendable Characteristics

Commendable Characteristics that have helped Vince in becoming a leading financial entrepreneur in United States and world are that he has invaluable and great experience in respect of finance and technologies. His perfect leveraging of mortgage banking systems has nevertheless facilitated huge growth of share values of the brands promoted and sponsored by him in the market. It is such commendable characteristics that makes him one of the most renowned and reputable personalities in the industry. Thadani can speak and use multiple languages like English, Hindi as well as Japanese.

Vince Thadani has put his hands on various businesses including the only escrow company in Canada and covering multiple business houses, today he manages a company with around 500 employees in Santa Clara in California. In fact he is the Vice President of Arada Systems.

For More Details Visit Here: Vince Thadani