Make Money Writing, How Most Rich Authors Really Make Their Money

Your book is only the top of a very lucrative iceberg. Upon completion of your book you have a decision to make. Do you rest on your laurels or do you kick your career into high gear and use the momentum of your book to generate tremendous wealth?

If you decide that youre not ready to quit, that you do want to become a highly acclaimed and prolific author, a rich author, then your next step is to venture into the world of information marketing. Your next step is to build an Information marketing empire.

Why Build an Information Marketing Empire?

1.People learn differently. Some learn by watching and others learn by hearing or actually going through the motions. When you provide your information in a variety of mediums, youre respecting these learning styles and youre broadening your customer base and youre broadening your audience appeal.

2.People are more likely to buy from you again and again, if they liked their previous purchase and received benefit from it. This is why it is important to provide only quality products.

3.As you increase your product line, you can offer a variety of cost levels. For example, if your book costs $30 that is a great entry level price but some people may be interested in spending more to receive more. This is when offering a seminar or consulting services can meet the needs of the customers with the larger budget. By offering a variety of price points, youre broadening your target market.

4.More products give people the perception that you are more than the expert in your field, you are the guru. You are the single best person to go to because you offer so many products in your niche field.

5.Not everyone will want to, or be able to, purchase your most expensive product or service, but if you present a product line, you give them an option to buy. If you only sell a book for $30 or you only sell consulting services for $3000 you will have a significantly limited clientele. But if you offer a variety of price points and products your clientele will have more options and youll have a larger group of paying customers.

3 Things You Need To Build an Information Marketing Empire

1.A website. You must have a place where people interested in your information can go not only to buy your products but to learn about who you are and what you offer.

2.An opt-in list. This is your most sacred marketing tool. It is the list of people that have given you their email address or contact information because they are interested in learning more about your products or services. Maybe they exchanged their information for a free book or audio, maybe they signed up for a newsletter, maybe they made a purchase and agreed to receive occasional mailings from you. Regardless, this list is to be treated with great respect because these are your past, present, and future customers.

3.The last thing you need is a product line. The following is an abbreviated list of products you can sell and produce from your book. The list is only limited by your imagination:

– Audio

– Video

– Newsletter

– Special Reports

– Teleseminars

– Coaching

– Consulting

– Seminars, Conferences, Boot Camps

– Online Courses

– Software

– Membership Sites